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Affiliate
Webmaster Tutorials :
Analyzing your traffic
To analyze the buy rate of traffic you need a good
counter that tells you how many people are viewing your page and where
they are coming from. Some important things a counter can tell you:
- Raw Clicks or Impressions: This is how many times visitors
have seen your page displayed on the Internet. It is NOT how many
visitors come to your site. Many people make this mistake. For example,
I could visit you site's start page - which you have a counter on
- and press my browser 'refresh' button all day. When you check your
counter stats it would show 8,000 clicks! The truth is you've only
had one "unique" visitor.
- Unique Visitors: These are how many new visitors go to your
website. In general, this is a much more important and relevant statistic.
They are 'new' potential buyers who have never seen your site, or
been exposed to your marketing copy before.
- Return Visitors: Not all counters have this ability built
in, but you can work this out by comparing your 'clicks or impressions'
against your 'unique' clicks. A site with regularly updated content
- say a news site - would expect high number of return customers and
thus a low ratio of unique visitors to raw impressions. On the other
hand, a site that simply sells one product would have a higher ratio
of unique visitors to raw impressions. Other sites with low ratios
- lots of return customers - are software malls, sites that offer
a free service such as translation and currency conversion sites.
In general, if you are offering only a few products
and you don't update your page regularly, you want a high ratio of unique
visitors' to 'raw impressions because you want a constant stream of
new customers who will hopefully buy your products.
Some simple rules of thumb when analyzing traffic
and counter statistics:
- Not all traffic is good traffic
- More clicks does not mean more sales
- More unique visitors generally translates to more sales
- Sales ratios from one source of traffic cannot be applied to another
source of traffic
Next Topic: How
to use counters to analyze your traffic
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