Affiliate Webmaster Tutorials :

Using counters to analyze your traffic

By putting counters on different pages on your site and comparing the information they provide, you can tell learn about traffic on your site and how to improve sales.

Do your ads and banners attract the right customers for your site? You may have a site with free tips on writing business letters. The site may have banners and links advertising free business letter software. These banners may send lots of customers to your main product selling site, but result in few or no sales. Why? Because your visitors are looking for specific 'business letter software'. If you instead present ads offering 'software to help you write better business letters', you may get fewer customers coming to the product selling site, but you may get more sales because you are now attracting the right people.

How convincing is your site's sales copy? Continuing with our example, you may now be getting the right visitors to you site, but still not converting many to sales. If this is the case, you should check to make sure that your product sales site/pages picks up where your banners left off as soon as possible. If you have banners which offer software to improve business letter writing, present examples as soon as possible on your sales site to show practical examples of the software improving business letters. Many webmasters assume visitors will stay around to read through everything. It’s a big and costly mistake.

The ratio of impressions to unique visitors to actual sales. How many sales and how much commission is what matters most. This tells you the real value of each click at its source. One traffic source may make you $0.10 a click, and another – although there are fewer – may make you $5 a click. Divide the revenue you earn by the number of visitors to your site to get your revenue gained for each click.

It's this value of each click that’s important. This figure tells you which traffic is worth spending time, money and effort attracting. For example, you may find it profitable to pay for a small Google-Ad campaign to attract the best traffic as the high conversion rate and good commission will cover the cost and give you a good profit. More information on buying traffic and pay-per-click engines is available to our affiliates.

Want to read more? Join the Editor Software affiliate program and get free tutorials on topics such as: the tricks of buying traffic, how to get traffic to your site, and maximizing sales from you traffic.