EditorSoftware Affiliate Program - Affilate Webmaster Tutorials

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Do you own a website that targets writers, academics or business professionals? You could be making thousands of dollars in sales simply by marketing our award-winning products through our affiliate program.

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Web site traffic

'Traffic' is the term Internet marketers and search engine optimizers use to describe the streams and rivers of potential customers shooting around the net. It can be people seeing your ads on a website, people finding a web site from viewing the results of a popular search term or even people coming from different types of traffic in the different sections of your own website.

Each type of traffic is different, and behaves in different ways. To make it even more of a challenge, types of traffic can vary.

The traffic from search engines varies greatly depending on the search term used by the potential customer. For example: traffic directed to your site from the query 'free writing software' is very different to 'buy writing software'
The actual traffic from each of the search engines and internet directories varies because each search engine or website directory sources and evaluates its website library according to different rules and algorithms.
The time of the day, month, and year influences the traffic buying habits. Pay days, school exams and assignment hand-in times can all influence sales. For example, traffic coming to your site from the search term 'writing essays' may be slow in sales for some time in the year, but suddenly during assignment time sales will increase.
World events, new movies, current affairs. For example a movie about a great black American writer might open up a new market to chase because people start typing the writer’s name in everywhere, inspired to write their own novel.

You need to get to know these different sources of traffic, their characteristics and buying rates. The buying rate – sometimes know as the conversion rate – is most important because it tells you what traffic is worth chasing.

Next Topic: Sourcing your internet traffic

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